NewJeans Faces a New Chapter as “NewJeanz”

 

NewJeans Faces a New Chapter as “NewJeanz”

NewJeans, the popular K-pop group, has rebranded itself as "NewJeanz," sparking debates about their future direction. Since announcing their departure from their agency, ADOR, the group has consistently emphasized their attachment to the original name and their rights to it. The five members—Minji, Hanni, Danielle, Haerin, and Hyein—recently created a social media account called "JeanzForFree," demonstrating their willingness to communicate directly with fans.


Efforts to Engage with Fans

After opening the account, some people questioned its authenticity. The members responded with a video saying, “This is really us,” signaling their commitment to interacting more frequently with fans. Their efforts to gain trust were supported by Min Hee-jin, the former ADOR CEO, who showed her approval by liking their posts. Fans are now highly anticipating further interactions with NewJeanz.


Supporting Social Causes

Surprisingly, their first public activity involved supporting citizens participating in protests calling for the impeachment of President Yoon Suk-yeol. The members paid in advance for meals and drinks at local restaurants and cafes near Yeouido to encourage protesters. This highlighted a new role for idols—not just as entertainers but as voices for social issues.


Trademark Dispute with ADOR

The trademark for the name “NewJeans” is owned by ADOR. If the group uses the name independently, they risk legal action for trademark infringement and compensation claims. The members have repeatedly expressed their determination to retain the name “NewJeans,” stating its importance to their identity. However, this legal dispute is a significant burden for the members.


Careful Approach on Stage

On December 7, the group appeared as guests at a concert by Japanese artist YOASOBI. Although YOASOBI introduced them as “NewJeans,” the members chose to introduce themselves individually by name. The absence of the group’s official logo or name on stage showed their cautious approach, likely influenced by the ongoing legal issues.


The Temporary Name “NewJeanz”

Currently, the likelihood of the group adopting “NewJeanz” permanently seems low. The members remain deeply attached to their original name and are determined to reclaim it through the ongoing legal process with ADOR. Until the court delivers a final verdict, it will be difficult for the group to use the name “NewJeans” without risking legal consequences.

The name “NewJeanz” appears to be a temporary solution. It allows the members to stay connected with fans while navigating the legal dispute. Depending on the court’s decision, the group is expected to establish their official name and identity in the future.

This situation serves as a significant example of how trademark rights and agency conflicts can profoundly impact the entertainment industry.





Comprehension and Vocabulary Questions

A. Write the correct word for each definition.

  • NewJeanz | trademark | authenticity | prepayment | identity
  • 1. A name, symbol, or design legally owned by an organization. __________
  • 2. Paying for a service or item before receiving it. __________
  • 3. The quality of being genuine or real. __________
  • 4. The way a person or group is recognized or known. __________
  • 5. The new name used by NewJeans for their temporary activities. __________

B. Read the questions and discuss with your teacher.

  • 1. Why do you think NewJeans changed their name to “NewJeanz”?
  • 2. How do you feel about idols participating in social issues like protests?
  • 3. Do you think the group should focus on reclaiming their original name or start fresh with a new identity? Why?
  • 4. What would you do if you were in a similar situation, caught between legal disputes and creative freedom?
  • 5. How can fans support artists who are going through such disputes?

C. Research and Analyze

Compare the advantages and disadvantages of temporary vs. permanent solutions for groups facing legal disputes.

  • 1. Temporary solutions (e.g., using “NewJeanz”)…
    • - Allow groups to stay active during disputes.
    • - Help maintain connection with fans.
    • - __________
    • - __________
  • 2. Permanent solutions (e.g., starting fresh)…
    • - Avoid legal complications.
    • - Give groups a chance to redefine themselves.
    • - __________
    • - __________

Answers

  • A. Vocabulary
  • 1. trademark
  • 2. prepayment
  • 3. authenticity
  • 4. identity
  • 5. NewJeanz

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